Cine Advertising has bagged the exclusive on-screen advertising rights for the 55 or so Fame Cinemas outlets in the country, as well as the 44 that will be set up in the coming months.
Shravan Shroff, director, Fame Cinemas, says, "We are pleased to be associated with Orienta for all our properties across India in the space of on-screen advertising." Shroff adds, "Orienta Cine Advertising's vast experience in cinema advertising will help Fame Cinemas sell the available space more effectively for all the properties."
Orienta Cine Advertising specialises in cinema advertising. It claims to hold the advertising rights to almost 8,000 cinemas and malls across the country, including many properties of Adlabs Films.
Lakhani says, "Besides being a big player in cinema advertising, we are also into branding, promotions, road shows and rural marketing, and we offer a wide range of services to various brands."
Fame Cinemas boasts of a large and widespread chain of multiplexes across the country, including at Dadar, Andheri, Malad, Kandivali and Dahisar in Mumbai, and in Nashik, Pune, Surat, Anand, Kolkata and Bangalore.