Orienta Cine Advertising bags on-screen media rights for Fame Multiplex

By , agencyfaqs!, New Delhi | In OOH News | April 24, 2008
Orienta Cine Advertising has got the on-screen advertising rights for Adlabs' multiplexes, too


Cine Advertising has bagged the exclusive on-screen advertising rights for the 55 or so Fame Cinemas outlets in the country, as well as the 44 that will be set up in the coming months.

Vikram Lakhani, director, Orienta Cine Advertising, says, "We are extremely happy to have acquired a reputed brand like Fame Cinemas as our client. This prestigious brand adds to our existing stream of established multiplex chains. With the new acquisition, we hope to cater to the larger needs of our clients. More screens for us translate into higher and better brand visibility for our existing and emerging clients."

Vikram Lakhani
Shringar Cinemas, owners of Fame Cinemas, plans to set up 44 more multiplexes in the coming months. Sources confirm that Orienta Cine Advertising will hold exclusive on-screen advertising rights in these cinemas, too. The new Shringar properties will be set up in Ghatkopar, Thane, Vashi and Kalyan around Mumbai, and Pune, Vadodara, Bharuch, Ahmedabad, Chandigarh, Ludhiana, Bangalore and Chennai.

Shravan Shroff, director, Fame Cinemas, says, "We are pleased to be associated with Orienta for all our properties across India in the space of on-screen advertising." Shroff adds, "Orienta Cine Advertising's vast experience in cinema advertising will help Fame Cinemas sell the available space more effectively for all the properties."

Orienta Cine Advertising specialises in cinema advertising. It claims to hold the advertising rights to almost 8,000 cinemas and malls across the country, including many properties of Adlabs Films.

Lakhani says, "Besides being a big player in cinema advertising, we are also into branding, promotions, road shows and rural marketing, and we offer a wide range of services to various brands."

Fame Cinemas boasts of a large and widespread chain of multiplexes across the country, including at Dadar, Andheri, Malad, Kandivali and Dahisar in Mumbai, and in Nashik, Pune, Surat, Anand, Kolkata and Bangalore.

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