afaqs!

The Clio shortlist is ready

By , agencyfaqs!, Mumbai | In Advertising | April 29, 2008
India has 18 entries in all. O&M, Leo Burnett and JWT have the most number of entries. The jury, too, has four members from India

The & #BANNER1 & # shortlist has been announced for the 49th Clio Awards 2008. Eighteen entries from India have made it to this list. To be held May 14-17 at South Beach, Florida, the awards recognise excellence in advertising and design.

India has received nominations in various fields. O&M leads with eight of its entries having made it to the shortlist; six of them have been nominated in the Print category. Next come JWT and Leo Burnett, with three entries each on the shortlist. Rediffusion DY&R, Mudra, Euro RSCG and Meridian Communications have received one nomination each.

In the Print category, O&M has been shortlisted for the following work: Hotwheels - Bed, Marbels - Ship, and Lifetime Prepaid Card - Debate 1 in the Product/ Service category; the Indian Association for Promotion of Adoption and Child Welfare - Two Mothers and Apollo Hospitals - Reincarnation in the Public/ Service category; and O&M - Headline in the Corporate/ Institute category. In the same category, Leo Burnett has been shortlisted for Save Trees Sanctuary - Giraffe, in Media, and for Reliance Mobile - Doctor in the Product/ Service category; Mudra for Duroflex Mattresses - Family in the Home Furnishings/ Appliances category; Euro RSCG for Harpic Drain Cleaner - Lights 1 in the Product/ Service category; and JWT for Reynolds Permanent Marker-GM Pens - Twins in the Business Equipment category.

Leo Burnett has been shortlisted for Sir Aurobindho Consultancy - Memory Notepad in the Print Direct Media - Dimensional category. O&M has been shortlisted for Videocon TV - Gunshot in the Product/ Service - Radio category and for Neo Sports - Rusty Nail in the Media - TV/ Cinema/ Digital category.

JWT has got two entries shortlisted: for Pondicherry Yoga Fest - Stretch Festival in the TV/ Cinema/ Digital - Music Original category and for Nike Cricket - Traffic in the Editing category.

Meridian Communications Bangalore has been shortlisted for Treesforfree.org in the Environmental Design - Design category. Sugar Free - Ants Muffin, Ants Ice Cream and Ants Cup by Rediffusion DY&R Bangalore has been shortlisted in the Pharmaceuticals - Innovative category.

India is well represented on the jury, too. Meera Sharath Chandra, president and national creative director, RMG Connect, is on the Innovative jury. Akshay Kapnadak, creative director, McCann-Erickson is part of the Radio panel. The Technique panel has Prasoon Pandey, director, Corcoise Films, judging direction and cinematography, and E Suresh of Famous House of Animation judging animation and visual effects.