Images, supplier of pictures and videos to media and advertising companies, is offering the global creative community a chance to win an all expenses paid trip to Cannes Lions 2008.
The brief is open and simple: People are expected to use one or more of Getty Images' footage clips, music tracks or creative images to communicate an idea that makes a world of a difference. They can use the Catalyst search on Getty Images to start brainstorming. The idea could even involve thinking of a pet peeve, however small or large, and then providing a solution. For example, it could be a campaign to get people to smile more in the mornings, encourage teenagers to do apprenticeships, persuade the world to quit smoking, or even convince fashion companies to sew buttons firmly on expensive shirts.
Tony Berle, sales director, agents and emerging markets, Getty Images, says, "We see this as an opportunity to encourage creative talent, especially in today's exciting times, for the communications industry." The explosion of new channels, impact of new technologies, social networking sites, virals and blogs, all enable one idea to ripple across the world in seconds, thereby helping to change opinions, attitudes and behaviour. "There's never been a better time to share it."
The prize will consist of a five day-four night break for two people in Cannes. The package includes accommodation, flight/s from the winner's location to Cannes, with full delegate registration passes and a meal allowance.
One can view the brief for The Ultimate Pitch on http://www.gettyimagesultimate.com/usa/thebrief.aspx.