afaqs!

And now, rejected scripts can win you an entry to Cannes

By , agencyfaqs!, Mumbai | In Advertising | April 30, 2008
Thinkpot, in association with agencyfaqs!, has come up with a contest called Roar Ur Way 2 Cannes, in which rejected ideas can actually be a ticket to Cannes Lions 2008

You may & #BANNER1 & # want to hold back that script you were just dropping into the dustbin. It could well be your ticket to Cannes.

Thinkpot Productions, in association with agencyfaqs!, has launched a contest, Roar Ur Way 2 Cannes, for those in the world of advertising. The contest will honour the best of rejects, and the number of entries it has already attracted is testimony to the silent angst in the industry. The winner of the contest gets to fly to Cannes, courtesy Thinkpot Productions. The final date for entries has been extended to May 7.

Manoj Pillai, director, Thinkpot, believes that the script that goes un-produced is often the one that packs the most punch. He says, "As a director of commercials, I have often come across scripts which the creative department has to apologetically file away, but contained stuff that I would give my right hand to produce."

Manoj Pillai
"This contest is an attempt to honour rejection - there is no shame in rejection as it is possibly the only stepping stone to success," says Pillai.

To enter the contest, you need to fish out your rejected scripts, put the best one down in an easy to read story format, mentioning clearly the client for whom the work was done, the brief at that point of time and the objective of the commercial. Then, email it to roar@agencyfaqs.com.

Only one entry is allowed per person. All scripts should be submitted in English, but use of other languages in dialogues/ key phrases is allowed, provided translations are provided in brackets. Your name, phone number and alternate email ID must be given.

The contest is open to all creative personnel working in Indian advertising agencies in either the art or copy departments, with the capability to prove the same - by way of a letter from the agency head - if required. You must possess a valid passport to enter the contest.

All submitted scripts will be shortlisted and submitted to an elite panel of judges comprising Agnello Dias, chief creative officer, JWT India; Josy Paul, chairman and national creative director, BBDO India; KV Sridhar, NCD, Leo Burnett; Pratap Suthan, NCD, Cheil Worldwide, India; and Thomas Xavier, chairman and NCD, Orchard India.

The scripts will be evaluated and marked on the basis of originality, relevance to the brand, adherence to the brief and creative surprise. The winner will be announced on agencyfaqs! on May 20.

The winner will fly to Cannes on June 14.