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The agency is moving its Mumbai office from Lower Parel to Goregaon, and it is announcing its move with a TVC inspired by the famous Fevicol ad, an outdoor and a cool invite to a sob party
Ogilvy truly is an advertising agency. Its recent campaign proves that. It created a TV commercial and outdoor for the occasion of the Ogilvy office shifting from Lower Parel to Goregaon!
Ogilvy has been in the Kamala Mills, Lower Parel, office for nine years now. The shift will bring all the Ogilvy offices under one roof. Earlier, the Ogilvy One, Ogilvy Activation and Ogilvy & Mather offices were in the same premises, but in different buildings. At the new office, all these segments of Ogilvy will be in the same building. “Everyone is happy with the change because we’re happy with the new office,” says Anup Chitnis, executive creative director, O&M.
Print creatives were created for the office and a specific outdoor has been created leading up to the new office address in Goregaon. A creative and demonstrative map from the old office location to the new one has been drawn up by Avasthi, executive creative director, and his team. A ‘sob party’ was held, the invite for which was made by Avasthi’s team. The copy of the invite sobs for all that the O&M team will miss when they move from Lower Parel.