Namchu, senior creative director, Publicis India, has moved to Contract Delhi as executive creative director. He took charge of his new office on May 8 and will be responsible for the creative function in Delhi.
Ravi Deshpande, chief creative officer, Contract, says, "Namchu is one of the few creative faces from Delhi who are recognised. He is known for his efforts at making brands stable. We wished to bring on someone who is familiar with the business, the culture and work style of the city and how the Delhi market functions. With Namchu on board, I know we have made the right choice."
In 1997, he moved to Leo Burnett as associate creative director.
After spending two years there, he moved to Capital Advertising as creative director and vice-president. He did a long stint of five years at Capital, and then, in 2004, moved to McCann-Erickson as creative director.
After three years at McCann, he took a sabbatical for a few months, after which he moved to Publicis.
Some of the brands that Namchu has worked on include HP, Aviva Life Insurance, LG, Reebok, Perfetti, Maruti Suzuki (corporate), Dabur, Sony colour TVs and audio systems, Indian Oil Corporation, MasterCard, Microsoft, Virgin Atlantic and General Motors.
Namchu's work on the Maruti Suzuki 16x4 Hypertech TVCs was awarded a silver by the AAAI in 2000; this commercial also featured in the television show, The World's Greatest Commercials. Apart from that, the 'Papa ki kare, petrol khatam nahin honda' TVC for Maruti Suzuki also fetched Capital Advertising a silver at the Abbys in 2004.