This & #BANNER1 & # year, The Times of India (ToI) and Mid-Day are the only Indian newspapers to have won awards at the 73rd Global International Newspaper Marketing Association (INMA) awards.
Both ToI and Mid-Day had three nominations each. They are among the 90 marketing campaigns from newspapers in 39 countries, which were selected as finalists for the INMA Awards this year.
Now the results: Both ToI and Mid-Day have won three awards each. ToI has also won a special award, Best of Show. While ToI competed with newspapers with more than 3,00,000 circulation, Mid-Day competed with newspapers with a circulation of between 75,000 and 3,00,000.
Mid-Day secured one first place and two second places at the INMA awards this year. The campaign, Media Nights at Hard Rock Café, got it first place in the category, Print Advertising, Sales and Retention. Origin Beanstalk Thinkers is Mid Day's AoR which has created the campaign.
The INMA awards generated 755 entries from nearly 200 newspapers from 34 countries this year. The awards ceremony was held on May 7 at the Beverly Hills Hotel in Los Angeles, California. The awards were spread over 10 categories in three circulation groups: under 75,000, 75,000-300,000, and over 300,000.