By Khushboo Tanna
Media

ToI, Mid-Day score at the Global INMA awards

The awards, which are currently in their 73rd year, represent the world's best newspaper marketing campaigns from the past year

This year, The Times of India (ToI) and Mid-Day are the only Indian newspapers to have won awards at the 73rd Global International Newspaper Marketing Association (INMA) awards.

Both ToI and Mid-Day had three nominations each. They are among the 90 marketing campaigns from newspapers in 39 countries, which were selected as finalists for the INMA Awards this year.

Now the results: Both ToI and Mid-Day have won three awards each. ToI has also won a special award, Best of Show. While ToI competed with newspapers with more than 3,00,000 circulation, Mid-Day competed with newspapers with a circulation of between 75,000 and 3,00,000.

ToI, Mid-Day score at the Global INMA awards
ToI's
reached first place in two sub-categories, Brand Awareness across Platforms, and Public Relations and Community Service. The special award, Best of Show, was also awarded to ToI for the Lead India campaign. That makes ToI the only Indian and Asian newspaper that has ever received this award, which has been won earlier by international newspapers such as The New York Times and The New Zealand Herald.

Mid-Day secured one first place and two second places at the INMA awards this year. The campaign, Media Nights at Hard Rock Café, got it first place in the category, Print Advertising, Sales and Retention. Origin Beanstalk Thinkers is Mid Day's AoR which has created the campaign.

ToI, Mid-Day score at the Global INMA awards
The two second places came in for the innovative Ford Endeavour and Saawariya covers in the New Marketing Services category and for the Smoking causes Blindness campaign in the Public Relations and Community Service category.

The INMA awards generated 755 entries from nearly 200 newspapers from 34 countries this year. The awards ceremony was held on May 7 at the Beverly Hills Hotel in Los Angeles, California. The awards were spread over 10 categories in three circulation groups: under 75,000, 75,000-300,000, and over 300,000.

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