Mandyam has been appointed chief executive officer of Virgin Mobile India. Mandyam has more than 25 years of experience (including 10 years in the telecom industry) and was earlier president of Tata Teleservices. At Tata Teleservices, he has worked in different capacities in various departments such as sales, marketing and customer care.
At Virgin, the country's first mobile service brand with a focus on the youth, Mandyam will be responsible for providing strategic direction and operational focus. He will also drive partnerships and strategic alliances for Virgin Mobile.
Although the two telecom giants have different strategies, Mandyam believes that Virgin Mobile will be able to acquire more than 10 per cent of the market in the youth segment within three years of its launch.
In an official communiqué, Sir Richard Branson, chairman and founder, Virgin Group, said, "Madhusudan brings with him a wealth of experience by virtue of his association with some leading companies and products with global reach. I am confident he will steer the Virgin Mobile India team in the right direction as we spread our wings and carve our rightful position in the Indian telecommunication market."
Even during his tenure at Tata, Mandyam was closely involved with the Virgin Mobile venture right from the planning stage. Thus, he has a clear understanding of the Virgin Mobile brand, culture, beliefs and behaviour.