Everest bags creative duties for Clay Telecom

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | May 22, 2008
Clay Telecom is a global player in the wireless telecom solutions sector and offers country specific SIM cards to international travellers

The Delhi & #BANNER1 & # branch of Everest Brand Solutions has a new client in its kitty: Clay Telecom Solutions. Clay Telecom offers mobile solutions to outbound travelling executives through 34 leading mobile service providers such as T Mobile in the UK, O2 in Germany and Ireland, Vodafone in Australia and AT&T in the US. Through these tie-ups, Clay offers country specific SIM cards to its customers.

Confirming the news, Gaurav Dhawan, chief marketing officer and director, Clay Telecom, says, "Clay has built a strong value proposition for Indian outbound travellers to over 50 countries with exceptional service levels. We expect our relationship with Everest to bring into sharp focus the strong brand equity built among users in the last seven years."

Madison Creative was handling the creative duties for Clay prior to Everest. Clay did not invite agencies for a formal pitch. It held discussions with a few agencies and eventually chose Everest to handle its creative duties.

On bagging this account, D Rajappa, president, Everest Brand Solutions, says, "Clay offers us a chance to work for mobile solutions, which is a rapidly evolving sector."

Naveen Saraswat, chief operating officer, Everest Brand Solutions, adds, "Clay has many innovative products and features that will allow us to bring into play our capabilities in the consumer marketing space."

Though the size of the new deal was not disclosed, it is speculated to be around Rs 4-5 crore.