Ltd, a Hong Kong based mobile entertainment and mobile value added services company, is gearing up to provide complete mobile advertising solutions to Indian advertisers.
Buongiorno's mobile ad management technology, B!3A, will help clients in campaign creation, campaign management, media planning and building WAP sites. It will enable multi channel delivery of ads through SMS, MMS, Interactive Voice Response (IVR) and WAP banner advertising, including advertising sales support.
Pathak adds, "Our aim is to set up proper technological infrastructure and relevant talent pool in India, to cater to Indian operators, media and brands, thereby establishing us as a credible mobile and advertising player."
Globally, Buongiorno has tied up with Vodafone in Egypt to launch its mobile advertising programme, offering advertising solutions across multiple channels like MMS, SMS, WAP banner and IVR. It has clients such as BMW, P&G, Pepsi and Hyundai in Egypt.
Buongiorno offers it services to various brands such as BPL, Samsung, MTV, Indiatimes and NEO sports in India.