Tyroo expands its ad network to gaming sites

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 23, 2008
Tyroo Media has launched a separate gaming channel, and it has tied up with international gaming sites like Miniclip.com, UltimateArcade.com and Cheatcodes.com

Tyroo Media

has launched a separate gaming channel, and it is offering marketers to put up ads on gaming sites. Tyroo is an online ad network offering advertisement across various categories such as social networking, cricket, technology, automobiles, news and entertainment related sites,

Tyroo figured out that a large number of Indian youth, in the age group of 13-25 years, log on to gaming sites. A large ad inventory, across international gaming sites such as Miniclip.com, UltimateArcade.com and CheatCodes.com, is now available to its clients through the gaming sites. Gaming ad inventory enables advertisers to target four million unique users.

In an official communiqué, Aditya Khanna, business head, Tyroo Media, says "Gaming is one of our strong sub categories. It is a part of our complete entertainment bouquet, which also includes, among others, social networking, movies and music. It will be typically used by advertisers in the FMCG, sports manufacturing and personal technology industries." Tyroo is offering ad space on homepage, game pages and category pages of gaming sites.

Earlier, Tyroo was routing ads targeting the youth to social networking sitessuch as Orkut and Facebook, which gave low CTR. Click Through rate (CTR) is the number of times an ad is clicked upon by the number of times the ad is served.

Tyroo is expecting 4-5 times higher CTR when the same inventory of ads will be served on gaming sites, as people spend more time on gaming sites than on social networking sites like Orkut.com.

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