92.7 FM has promoted Sunita Uchil as national sales director. Earlier, Uchil was regional sales director. She joined Big FM in 2007.
In her new role, Uchil will be responsible for ad sales, business development, strategic thinking and implementation, and team building across the 44 stations of Big FM. She will be based in Mumbai and report to Praveen Malhotra, national sales head, integrated sales unit, for Big FM, Big Digital and Big Street.
Malhotra says, "Sunita has been with the company for over a year and played a significant role in contributing to the substantial rise in revenues. In her new position, we expect similar results from her."
The major challenge on hand is to break the age old habit of listeners tuning in to radio for just 20-25 minutes on an average per day. Big FM aims to make radio the all time entertainment option for listeners.
In her long association with the industry, Uchil has dabbled with languages such as Arabic, Hindi and Malayalam.
Prior to joining Big FM, Uchil was with The Times of India. She has also worked with Hum FM, UAE, as director, sales.