V Harish to head print and TV at Mudra Radar

Harish has worked earlier with Mudra Max (then OMS) and handled the Reliance ADAG business

V Harish has joined Mudra Radar as business director; he will head the print and TV implementation function. Earlier, Harish was media director, Media Circle India.

Mudra Radar is the specialist arm of Mudra Max and provides customised media solutions exclusively for Reliance ADAG. Mudra Connext handles the other businesses.

Commenting on the appointment, Chandradeep Mitra, president, Mudra Max, says, “Harish is back in the team. His industry knowledge and relationships will greatly strengthen Mudra Radar’s capabilities in successfully delivering media solutions with speed and scale.”

V Harish

LS Krishnan, president, Mudra Radar, says, “Reliance ADAG is one of India’s largest advertisers, where the volume is huge and implementation, critical. I am quite confident that Harish will add a lot of value in enhancing the implementation process.”

Harish says, “Mudra Radar is an exciting place to work in. The culture, fun loving people and the clients have pulled me back here again.”

Harish has spent a decade with Mediacom as group head, buying and operations. He has done a previous stint with Mudra Max (then OMS) as media group head, TV operations. In his year long stint, he handled duties such as buying and heading the TV implementation team for Reliance ADAG (TV).

Harish has nearly two decades of professional experience and has worked with clients such as Deutsche Bank, Shaadi.com, Live-In Jeans, Marico Industries, Videocon Industries and Shaw Wallace. His has worked at IB&W, Triton Communications, Promotions Advertising and Creative Workshop in different capacities.

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