activation agency 141 Sercon has added VLCC to its kitty. The agency will look after all the activities related to the brand's customer relationship management (CRM) programmes.
Until now, the various centres of VLCC were looking after their respective centre specific needs. For the first time, the company plans to make a consolidated effort towards on-ground activities for the brand and its CRM programmes.
The CRM programme will include feasibility and ground research, based on the data collected from the VLCC centres in 70 cities. It will help identify marketing tools and software that will assist 141 Sercon to centralise and manage the collected data.
"As India's largest health and beauty brand, we enjoy the confidence of over a million customers in India and West Asia. This motivates us to continuously enrich our services for our clients at every step. We have announced our plans for the launch of a pan-India CRM programme to enhance customer experience across all our centres. To implement this programme, we have selected 141 Sercon," says Harmeet Pental, chief executive officer and group marketing officer, VLCC Personal Care. First Published : May 29, 2008