Sign up for afaqs! Newsletters
The size of the business is estimated to be upwards of Rs 50 crore
Cellular phone operator Tata Indicom, which had called for a pitch some time ago, has selected two agencies to handle its creative duties, Contract and DraftFCB Ulka.
As reported by afaqs! earlier, Tata Indicom had called for a creative pitch in which the incumbent agency, FCB Ulka, also took part, along with other contenders such as Grey Worldwide, Fortune Communications, Contract, McCann Erickson, Saatchi & Saatchi, Euro RSCG and Saints & Warriors.
Abdul Khan |
Brand ambassador Kajol will continue to be a part of future campaigns, Khan reveals.
A frame from an FCB ad for Tata Indicom featuring Kajol |
Since then, DraftFCB Ulka has created several campaigns (particularly network and talk time ones) involving Kajol, based around the thought, ‘Switch to Tata Indicom and experience the difference’. The ads enjoyed high media visibility.
There is no change on the media agency front: Lodestar Universal continues to handle the media duties.