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NY Fest: Leo Burnett has the most shortlisted entries from India

By Devina Joshi , afaqs!, Mumbai | In Advertising | June 02, 2008
In all, seven agencies from India have secured finalist entries at the New York Festival International Advertising Awards

The finalists & #BANNER1 & # of the New York Festival International Advertising Awards have been announced, and seven Indian agencies figure on the list. These are Leo Burnett with the highest finalists (22), followed by Euro RSCG (6), JWT (2), Bates 141 (2) and Vyas Giannetti Creative, Sudler & Hennessey and Percept H (all three with one finalist each).

In the Art/Technique category, Leo Burnett has scored three finalists for Getty Images (two for Shoot Out and one for Wrist Cut), and one for Luxor Highlighters (Che), while JWT has managed a finalist for Nike (Nike Mean Streets). In the Collateral category, Burnett has two finalists for Micro Technologies and Diet Coke, while Bates 141 and Sudler and Hennessey have a finalist each for Tata AIG Life and Dr Reddy's Laboratories, respectively. In the same category, Euro RSCG has a finalist for Pradeep Venugopal (Sundial): a self-promotion direct mailer.

In the Design category, India's lone finalist is Euro's work on Braganza Finishing School titled Sandpaper. Similarly, in the Interactive category, Vyas Giannetti Creative is the sole achiever for India, with a finalist for BBC World (Flies).

India has cause to cheer in the Outdoor category, with four finalists for Euro for Disprin: Hate, Harpic Drain Opener: Light, Makemytrip.com: Che, and Autopen: Almost Painless. Leo Burnett and Bates 141 have a finalist each in this category for Tide (Tide Drops) and Tata AIG Life Insurance (Mirror Image), respectively.

A majority of Leo Burnett's finalists (12) are in the Print category. These 12 include two each for Getty Images, Luxor Highlighters, Reliance Mobiles and Tide. It has also scored one finalist each for Mastermind Tutorials, Gnomon Binoculars, Maneland Jungle Lodge and Tiger Balm. Percept H is the only other Indian agency in this category, with a finalist for Canon Printers.

In the Radio category, Leo Burnett (the sole achiever from India here) has two finalists for Akshara (Mother) and Reliance Mobile (Highway).

In Television, India has two finalists: JWT for Nike (Nike Mean Streets) and Leo Burnett for National Association for the Blind (Mad Man).