afaqs!

CMM spreads its creativity in Delhi

By Khushboo Tanna , afaqs!, Mumbai | In Advertising | June 03, 2008
After making its presence felt in South India since its inception in 1996, the company is now looking to conquer the North

Corporate & #BANNER1 & # Media Men, better known as CMM, which has offices all over South India, including Chennai, Bangalore, Kochi, Hyderabad, Coimbatore and Thiruvananthapuram, has recently kick-started its operations in Delhi as well. The Delhi office is located in South Extension.

Commenting on the tough competition in the market, K Jayakumar, branch manager, CMM Delhi, says, "The pie is out there and if you want to get your bite, you'd better go for it. Nobody is going to serve it to you on a platter."

Since CMM has made its presence felt in South India since its inception in 1996, expanding its expertise to other regions was a natural progression. This move will help it serve its national clients better and with more precision.

Vijay Sekhar, managing director, CMM, says, "CMM is well known in the South and the Delhi office will enable us to serve our existing national clients from our own backyard as well as expand our business opportunities." CMM has a very diverse clientele, ranging from corporate giants such as Citibank, Alcatel, Sony and STAR TV to local companies such as Kerala IT Mission, Southern Railway and Madras Fertilizer Ltd.

Like any new venture, CMM, too, has faced its fair share of problems. Since the initial roadblock of finalising suitable office space has already been tackled, the agency can now focus on building the Delhi office's employee database.

"We are currently in the process of identifying and putting together the team and that includes both the creative and accounts people," says Jayakumar.

CMM has already roped in Thommen Jose to supervise the creative duties. Jose used to be creative director at RK Swamy/BBDO Hyderabad. He is both nervous and excited, just like everyone else in the team. He says, "Yes, the tension is quite palpable, as with anybody wading into new waters. But more so are the undiluted energy and enthusiasm for hard work, which are quite infectious."