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ActiveMedia Technology shortlisted for Mobile Content Awards

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 06, 2008
ActiveMedia Technology has been shortlisted for the Mobile Content Awards 2008 in the Best Progress in Emerging Markets category

ActiveMedia & #BANNER1 & # Technology, a mobile marketing company, has been shortlisted for the Mobile Content Awards (MCA) 2008 in the Best Progress in Emerging Markets category. The award ceremony will be held on June 20 in London.

In an official communiqué, Raj Singh, managing director, ActiveMedia Technology, says, "Being shortlisted for this prestigious industry award further acknowledges the great work we are doing in the mobile marketing space. We soon plan to take our technology and services to new international markets, leveraging our deep domain understanding and expertise."

The MCA will discuss issues related to mobile content such as mobile games, music, multimedia, messaging, mobile advertising and marketing. The Mobile Content Awards are open to entrants from every part of the value chain, from operators and handset manufacturers to software developers. Awards are given away in eight categories: Best Entertainment and Information Service; Best Technology Innovation; Enriching Search and Discovery; Best Advertising or Marketing Campaign; Best Handset Application; Best Progress in Emerging Markets; Best Start-Up Company; and Most Innovative Business Model.

ActiveMedia Technology is a UK based firm which provides mobile related solutions for mobile marketing, content, coupons, vouchers, tickets and customer relations management. Its clients include Ten Sports, MTV India, TV Today, Discovery Channel, ABN Amro, Max New York Life and Airtel.

Earlier, ActiveMedia Technology has won a Marketing Direct Intelligence Award for innovative use of mobile CRM data and an award for technological innovation from the Interactive Marketing and Advertising Awards for its work on Orange, a UK based mobile operator.