the online shopping portal owned by the Future Group (formerly Pantaloon Retail India Ltd), is looking for a creative agency to handle its advertising duties, which include traditional, online and print. Mudra used to handle the creative duties for Future Bazaar till November; since then, the brand has been without a creative agency. The ad spend is estimated to be around Rs 30 crore.
Sankarson Banerjee, chief executive officer, Future Bazaar, says, "We have already successfully enhanced individual customer interactions through our new technology platform. With added innovation in marketing, we can transform the consumer experience and revolutionise the retail landscape."
Future Bazaar is also in the process of establishing an online bookstore called books.futurebazaar.com, which is currently in the last phase of development.