company Pixelkraft has launched a multimedia site which will serve as a showcase for brands. The site, called Buzzar.tv, offers a 'dashboard' to each brand - a space on the site where they can upload videos, create content and link to other sites.
The company calls these pages brandfronts. The entry point for each brandfront is a video, which is usually the brand's TVC. The rest of the content appears after the video. Brands can create wikibrands, a write-up about the brand in which consumers can also contribute. Apart from this, there is a store locator and a downloadable brochure.
"Buzzar.tv will help brands leverage their multimedia assets," says Siddharth Kumar, director, Pixelkraft.
There are about 1,000 brands on the site, according to Kumar. These include Air Deccan, Amul, Hero Honda, Amway and Aviva.
Apart from the basic content which is available to brands at a flat rate of Rs 50,000 per month on Buzzar.tv, companies also have the option of adding premium content to their brandfront, such as a 3D walkthrough, shopping cart and photo gallery, at an additional cost.
In order to attract people to the site, Pixelkraft is running an online marketing and social media campaign. The company publishes a tabloid, Buzzar, on brands and branding strategies, which is distributed in 12 cities.
Kumar claims that the page views on the site are around 1,000 per day. Brands are given analytical information about the responses and interactivity on their brandfronts.
Pixelkraft launched Indibiz.tv in 2007. Indibiz.tv is a B2B portal for brand videos. Buzzar.tv, on the other hand, is a B2C site.