afaqs!

Shyam Shanker quits India Media Exchange, returns to BCCL

By Sapna Nair , afaqs!, Mumbai | In Media Planning & Buying | June 13, 2008
Shyam Shanker, who has stepped down as president of India Media Exchange, will join Bennett Coleman and Co. Ltd next month

Shyam Shanker, who & #BANNER1 & #has stepped down as president of India Media Exchange (IMX), is all set to join Bennett, Coleman and Co. Ltd (BCCL) as deputy director, business and commercial in July. At BCCL, Shanker will handle the procurement business, which includes functions such as procurement of material, capital and equipment for the company's multiple projects and its television and radio ventures.

Shyam Shanker
This is his second stint at BCCL; earlier, as vice-president, business and commercial, he was handling similar duties. Shanker has also worked in the procurement and materials management industry for Shaw Wallace & Co., Dabur India, Marico Industries and Blow Plast.

Shanker believes that he has achieved what he had set out to at IMX. "The principle task at hand was to establish IMX from the concept level, develop and take it to various locations - Delhi, Mumbai, Bangalore and Chennai - and put the systems and processes in place," he says.

Publicis Group Media launched India Media Exchange (IMX) in February 2007. IMX is a consolidated media negotiation unit that combines the strengths of its existing Indian media companies, Starcom MediaVest Group and ZenithOptimedia.

Shanker had been with the company since its inception. He was reporting to Jack Klues, chairman, Publicis Groupe Media, and was closely aligned with Ravi Kiran, chief executive officer for the South and Southeast Asia region at the Starcom MediaVest Group.