Pankaj Arora becomes executive director at Triton

Pankaj Arora has come back to Triton Communications after a year. He will head the agency as executive director, based in Mumbai. Arora was earlier senior vice-president at Publicis Ambience.

Arora has 17 years’ experience in advertising. He started his career at Percept H and Contract and later moved to Lowe, where he was in charge of Pepsodent. In 1997, Arora joined Grey Mumbai to head the health care division there. He also worked on Akai, then the largest brand with Grey. After about a year at the Mumbai office, Arora moved to head Grey’s Colombo office. He was there for four years before he moved to the Delhi office to handle brands such as SmithKline Beecham, Hindustan Times and Revlon. In all, he spent seven years with Grey.

“This is a move up and a larger canvas compared to my earlier stint at Triton,” says Arora. Quizzed about the possible reason for his earlier move out of the agency, he says simply, “Back then, I was senior vice-president and there wasn’t much scope for an elevation.” However, his bond with the agency pulled him back after a year, with the appropriate profile.

Arora will now be responsible for all brands under Triton, including IOL Netcom, AHA and Seabuckthorn Indage. While at Publicis, Arora was responsible for the businesses of Marico (mostly the hair care brands) and P&G.