appointed global integrated marketing agency Iris as its retail marketing agency in India. Iris has been associated with Adidas internationally and the sports giant has now extended this association to India as well.
In India, Iris India has worked on two major campaigns for Adidas. Both campaigns were rolled out recently to promote Adidas' sponsorship of the Delhi Daredevils and Mumbai Indians teams in the recently concluded DLF Indian Premier League. Iris India's role in the campaign was to offer retail activation in more than 300 Adidas stores across India.
Recently, Iris India launched a new retail and activation campaign for Adidas, which is one of the official partners of the Euro Cup 2008. The campaign will have radio and on-ground activation in and around Adidas' retail stores to highlight its association with the Euro Cup.
Iris India started operations in 2007 after it won the regional business for Sony Ericsson, for which it rolled out the Walkman phone campaign with Robbie Williams and Asha Bhosle. Since then, it has worked for brands such as Dish TV and 9 Dot 9 Media and worked on projects with Yum Restaurants (Pizza Hut), American Express cards and, most recently, Maruti Suzuki.