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Having built a strong business in India, Sri Lanka and the UAE, Laqshya Media plans to expand its business across West Asia, Africa and Southeast Asia
Warburg Pincus, a global private equity firm, will be investing Rs 276 crore in Laqshya Media, a leading out of home (OOH) media advertising company. The investments will be made over the next year.
Jalan says, “This investment comes at a time when the OOH space is growing dramatically. We will be capitalising on the multiple growth opportunities and will accelerate our company’s expansion plans to build our leadership position across India and overseas.”
Julie Johnson Staples, head, communications, Warburg Pincus, says, “Outdoor advertising in India is undergoing a period of rapid and transformative growth and we look forward to partnering with Laqshya Media, a recognised leader in this sector.”
UTI Ventures is also a shareholder in Laqshya Media and invested Rs 45 crore in the company in 2006.