Indians, in Singapore will now be able to listen to Bollywood music. MediaCorp Radio, Singapore's one of the leading media companies, and India's radio channel, BIG 92.7 FM (an Adlabs Films initiative), have come together to launch a station catering to this segment of listeners. The station, which will be called BIG Bollywood 96.3 FM, will go live on July 1 and broadcast Bollywood entertainment every day - initially for three hours - between 5pm and 8pm. On course, it will become a 24-hour channel.
Tarun Katial, chief executive officer, Big FM, says, "This partnership allows Big FM to strengthen its reach to an international audience that is interested in Bollywood entertainment."
Philip Koh, managing director, MediaCorp Radio, is confident that the addition of Hindi programming on Big 96.3 FM will further reinforce the station's position amongst the expatriate community. "The Hindi expatriate community is possibly the fastest growing one in Singapore," he says. "We are honoured to partner with Big FM to reach out to this audience and play a part in helping them associate with their cultural roots."
Big FM has 45 stations in India, while MediaCorp Radio has 13 stations (FM 96.3) in Singapore.First Published : June 25, 2008