The luxury & #BANNER1 & # lifestyle magazine, andpersand, published by MaXposure Media Group, has donned a new look by changing its logo.
The new logo for the magazine has done away with '&' in the masthead. Instead, it has adopted the word 'and' as part of the new logo. However, the design and appearance of the new logo remain similar to the previous one.
Since its launch in September 2006, andpersand has undergone many changes. Starting off as a quarterly, it quickly became a monthly magazine. Meenu explains, "The market has become volatile with a large number of publications. In an attempt to reach out to readers, one has to constantly keep innovating to keep pace with the interests and needs of the readers."
In order to engage the readers and inform them about the expected change in the logo, andpersand carried a contest in which readers had to identify the featured personality. Baweja was the featured personality.
The contest was simultaneously carried out across print, online, radio. The magazine had Mid-Day as its print and online partner for the contest. Three print ads were run in Mid-Day Delhi on June 16, 18 and 20 and e-mailers were sent out through Mid-Day.com, where the readers/users were asked to guess the concealed face of Harman Baweja. Similarly, in partnership with Fever 104, andpersand ran a contest, where listeners were quizzed on how they would ask Baweja out on a date. The winners of the print, online and radio contest won a dinner date with Baweja. The tagline for the magazine is 'Bringing intellect back in style'.
Besides andpersand, MaXposure Media Group also publishes other titles such as Forms Magazine, MaXcom and Equator.