Kingfisher Airlines calls for global pitch

By Savia Jane Pinto , afaqs!, Mumbai | In Advertising | June 27, 2008
The size of the business is in the vicinity of Rs 80 crore

Kingfisher & #BANNER1 & # Airlines, the Vijay Mallya owned airline, has called for a creative pitch. It is scouting for an agency to handle its Indian and global advertising duties. The size of the business is around Rs 80 crore.

Sources close to the development tell afaqs! that the network agencies are participating in the pitch. These include JWT, DraftFCB Ulka and Bates 141. The global heads of these agencies, too, are involved in the pitch process. Equus Red Cell, which handles the creative duties currently, has also been invited to make its presentation.

Kingfisher Airlines is looking for an agency that has international bandwidth and a significant global presence.

In 2007, Kingfisher Airlines bought majority stake in the Captain Gopinath owned Air Deccan. The latter was then renamed Simplifly Deccan.

The Kingfisher-Deccan merger was recently approved by the Karnataka high court. According to earlier media reports, this merger enables Kingfisher to fly overseas, but only after it complies with a few regulatory procedures. The markets that Kingfisher Airlines plans to fly to are North America, the UK, parts of Europe, Southeast Asia and West Asia. The marketing function for Kingfisher's global business will operate from Mumbai.

Recently, Kingfisher Airlines appointed Rediffusion DY&R to handle the creative duties for Simplifly Deccan. The media duties for Kingfisher and Simplifly Deccan are handled by GroupM. The media duties are not under review.