Shubha Menon moves out of Innocean

Shubha Menon, executive creative director at Innocean, which is popularly known for being the agency on the Hyundai business, has quit the agency. Menon is probably looking at a break after 22 years spent in advertising. She says she wasn’t very comfortable about a few things at Innocean, and has no concrete plans in place yet for the future.

Menon entered advertising in 1986, when she joined Lintas India in the creative function. Working on accounts such as Godfrey Phillips, McDowell’s and Thai Airways, she says it was a tough training ground and helped her learn the ropes. She joined the agency as a copy trainee and stepped out in 1990 as senior writer.

In 1994, Menon moved to Lowe, where she stayed for a decade, moving out in 2004 as creative director. Apart from heading one of the two business units at Lowe, she worked on brands such as Nestle, Dabur, ITC Wills Apparel, Maruti Suzuki and LG.

She moved to Rediffusion DY&R as senior creative director. Amway, the Indian Army, Xerox and Religare are some of the brands she worked on while there. In 2007, after quitting Rediff, she joined Innocean as head and executive director. At Innocean, she led the launch of the Hyundai i10.

Menon has won several awards, including a few from the Delhi Advertising Club and some Abbys. Apart from advertising, Menon is fascinated by theatre and has taken up some serious theatre projects. She has also been a presenter at All India Radio and written a couple of articles for various publications.