Friday, June 27, at Indochine, New Delhi, Anuradha Sengupta, editor and host of Storyboard, opened the floor for the on-ground campaign, StoryRoad. Storyboard is CNBC-TV18's popular advertising and marketing programme, which has been running for seven years. Celebrating the programme's seventh anniversary, Sengupta revealed plans to take StoryRoad to other cities. The Storyboard team is currently based in Mumbai.
Keeping the event 'fluid', Rajeev Raja, executive creative director, Bates 141, was the first guest to showcase his strength in a field unrelated to advertising - playing the flute. A passionate jazz and fusion flautist, he is the man behind the mind-tingling Virgin Mobile ads. Raja reveals that though he hasn't really created music for any of his ads, he is closely involved in the music for his creative work.
Keeping up the spirit of Cannes, Sengupta disclosed the results of the week's Storyboard Ad Meter question. The question was whether the wins at Cannes suggested the end of O&M's reign at the top - 66 per cent of the respondents replied in the affirmative.
Marketers told their side of advertising and marketing stories. Apart from the light mood of the evening, the serious issue of inflation and how it was affecting the advertising and marketing community was also discussed candidly. The event proved to be a fruitful platform for marketers and agencies to interact with each other, and for the rest to grasp the best they could from the conversations.
StoryRoad is preparing to go to Mumbai and Bangalore, reveals Neel Roy Chowdhury, vice-president, marketing, CNBC-TV18. The event could possibly go to more cities eventually, but Chowdhury refused to disclose any details.