Storyboard comes to the Capital with StoryRoad

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | June 30, 2008
The on-ground campaign, StoryRoad, denotes the completion of seven years of Storyboard, CNBC-TV18's advertising and marketing programme. The campaign will go to Mumbai and Bangalore


Friday, June 27, at Indochine, New Delhi, Anuradha Sengupta, editor and host of Storyboard, opened the floor for the on-ground campaign, StoryRoad. Storyboard is CNBC-TV18's popular advertising and marketing programme, which has been running for seven years. Celebrating the programme's seventh anniversary, Sengupta revealed plans to take StoryRoad to other cities. The Storyboard team is currently based in Mumbai.

Keeping the event 'fluid', Rajeev Raja, executive creative director, Bates 141, was the first guest to showcase his strength in a field unrelated to advertising - playing the flute. A passionate jazz and fusion flautist, he is the man behind the mind-tingling Virgin Mobile ads. Raja reveals that though he hasn't really created music for any of his ads, he is closely involved in the music for his creative work.

Subsequently, the focus shifted to something that has created history in the Indian advertising industry: JWT India winning the Grand Prix in the Direct category at Cannes for The Times of India's Lead India campaign - the first time that an Indian advertising agency has breached the Grand Prix barrier. The campaign, which included more than 150 press ads, 25 films and around 15 celebrities working without compensation, also won an award in the Integrated Campaign category. Agnello Dias, national creative director, JWT India, was present to share his views on what it took to win the award that got India on the advertising map of the world. JWT India won the maximum number of awards - 7 metals - at Cannes this year.

Keeping up the spirit of Cannes, Sengupta disclosed the results of the week's Storyboard Ad Meter question. The question was whether the wins at Cannes suggested the end of O&M's reign at the top - 66 per cent of the respondents replied in the affirmative.

Marketers told their side of advertising and marketing stories. Apart from the light mood of the evening, the serious issue of inflation and how it was affecting the advertising and marketing community was also discussed candidly. The event proved to be a fruitful platform for marketers and agencies to interact with each other, and for the rest to grasp the best they could from the conversations.

StoryRoad is preparing to go to Mumbai and Bangalore, reveals Neel Roy Chowdhury, vice-president, marketing, CNBC-TV18. The event could possibly go to more cities eventually, but Chowdhury refused to disclose any details.

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