Talwar has joined Business India Publication Ltd (BI) as president, advertising. He was earlier senior president, Last Minute Media. Last Minute Media is a company promoted by Dentsu for its online trading portal, Lastminuteinventory.com.
Talwar will head the national advertising sales of all BI publications and the group's international media division. This includes Business India, Inside Outside and Auto India. Talwar will report to Pheroza Bilimoria, managing director.
Talwar has nearly three decades of experience in the media and advertising sector. He began his career with advertising agencies such as Clarion (now Bates 141) and Ulka (now DraftFCB Ulka). He has held various senior positions in media organisations such as The Reader's Digest, Hindustan Times, Zee TV and Khaleej Times, Dubai.
He joined Reader's Digest in 2002. While there, he introduced the Reader's Digest Trusted Brands Awards in May 2006. He has also been on the board of governors of the Media Research Users Council (MRUC).
Business India Publication runs several successful divisions. However, the mainstay of its business activity is magazine publication. Set up more than 30 years ago, it publishes magazines such as Business India, Inside Outside and Auto India and has also published a number of books.