Quasar Media bags Apollo DKV business

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 07, 2008
Apollo DKV Insurance Corp. has appointed Quasar Media as its AOR for a year to build the Apollo DKV brand and generate leads

Apollo & #BANNER1 & # DKV Insurance Corp., a joint venture between the Apollo Hospitals Group and DKV, a Germany based private health insurance company, has appointed interactive agency Quasar Media as its agency on record (AOR) for a year.

Quasar Media won the business after a long pitch process in which four other agencies participated. Quasar Media will handle all the digital initiatives of Apollo DKV Insurance Corp. It will be responsible for developing digital marketing campaigns, media planning and media buying.

In an official communiqué, C Chandrashekhar, chief marketing officer, Apollo DKV, says, "Quasar understood Apollo DKV's business and proposed result oriented solutions. Its overall approach suited our communication strategy. Apollo DKV will partner Quasar in developing a comprehensive digital communication mandate in the next one year."

Speaking to afaqs!, Piyush Rathi, business director, Quasar Media, says, "Apollo DKV will contribute 4-5 per cent of the total digital advertising spend of the health insurance category. We will use digital marketing to create the Apollo DKV brand and generate leads. We will use various formats of digital marketing and also revamp their site,"

This is not the first time that Apollo DKV has roped in Quasar for digital marketing. Quasar managed a small digital campaign of Apollo DKV in February and March 2008 to create brand awareness and generate leads.