Priti Nair moves out of Grey Worldwide

By Devina Joshi , afaqs!, Mumbai | In Advertising | July 09, 2008
She had joined as Grey's national creative director a little less than a year ago

Priti & #BANNER1 & # Nair, national creative director, Grey Worldwide, has decided to move on, ending her association with the agency where she had been for the past 10 months or so. Confirming the news, Nair tells afaqs! that she is all set to go on a break for a few months, before deciding to join another agency. As is known, prior media reports hinted that if Nair moves out, she is likely to join BBH when it launches in India six months from now.

However, Nair dispels that as of now, claiming it to be speculation. "I will take a call in some time; but presently, it is time for a break," she says.

According to sources in the know, Nair was facing "cultural differences" with Grey. This includes certain issues pertaining to creative styles and decision-making. Nair's views could not be sought on this matter. This is Nair's shortest ever stint in any agency.

Priti Nair
When afaqs! sought clarification on the probable causes for her quick exit from Grey, Nirvik Singh, Grey Group's president for South Asia, chose not to comment. However, Singh did say, "I wish Priti all the best in her future endeavours."

For the record, Priti Nair joined Grey Worldwide in September 2007 from Lowe, with the clear intent to transform the agency's creative function post some management reshuffling and exits. After she joined Grey, her partner at Lowe, Brijesh Jacob, too, moved to Grey, and with them, the Greenlam account found its way from Lowe to Grey.

Nair started her career at DART Advertising in 1990 and then moved to Leo Burnett in 1991 (then Chaitra Leo Burnett), where she rapidly rose up the ranks to become creative director. Next, she moved to Lowe.

With her move to Grey, Nair ended her nine year tryst with Lowe. She crafted famous award winning campaigns while at Lowe for brands such as Surf Excel ('Daag Achhe Hain'), Greenply ('Janam Janam Ka Saathi') and Greenlam ('Dikhaane Ka Jee Kare').

She has spent more than 17 years in the advertising industry, having worked on Coca-Cola, Limca, Ariel and Complan at Leo Burnett, and Axe, Surf Excel and Greenply at Lowe.