Ticketvala appoints Mudra Connext as its integrated media agency

The business is estimated to be worth Rs 8-10 crore

Following a multi-agency pitch, Mudra Connext has been awarded the integrated media services of Ticketvala. Around five agencies participated in the pitch.

In its earlier avatar as OMS, Mudra Connext recently won the media businesses of Hotspot Retail, Cera Sanitaryware, Zipcash and UEI Global.

Haranath Lokanadham, president and chief executive officer, Ticketvala, says, “The team at Mudra conducted extensive research and displayed an understanding of the business and target group that travels by buses.”

Ticketvala appoints Mudra Connext as its integrated media agency

Ticketvala is a bus ticket booking platform. One can book tickets through two sales channels – online and a toll free phone number. The company offers choices of destination, timings, pick up points, seat numbers, return tickets and home delivery. The Ticketvala network covers most major bus routes in India. It is internationally funded and positioned to become a major player in the emerging travel market in India.

Chandradeep Mitra

Chandradeep Mitra, president, Mudra Max, says, “We carried out detailed micro marketing and learned about the travelling patterns of bus travellers.” Mudra Connext went to bus terminals, and with the help of city maps and route maps, were able to gather an understanding of bus travellers.

Mudra Connext handles another online entity, Yatra.com, and is aware of the online audience. Bus travellers, however, were a different segment, hence the extensive ground research. Travel patterns in various locations such as Pune, Ahmedabad and Mumbai were tracked to chalk out a proper plan to reach the target group for Ticketvala.

Mudra Connext, an independent unit of Mudra MAX, provides advanced business solutions through media. Its focus is to leverage the convergence of media to effectively deliver integrated and innovative media solutions.

Mudra Connext’s clients include ACC Cement, Amway, Apollo DKV, Brilliant Tutorials, Cera Sanitaryware, Cycle Agarbattis, Disha Direct, HBO, Hotspot Retail, ICI Paints, Jyothi Laboratories, Mary Kay, MTV Networks, Navneet Publications, Ozone Ayurvedics, Paragon, RmKV, Sify.com, Sobha Developers, Spice Mobile, TTK Prestige, UEI Global, Yatra.com, Zenith Computers and Zipcash.

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