a multi-agency pitch, Mudra Connext has been awarded the integrated media services of Ticketvala. Around five agencies participated in the pitch.
In its earlier avatar as OMS, Mudra Connext recently won the media businesses of Hotspot Retail, Cera Sanitaryware, Zipcash and UEI Global.
Haranath Lokanadham, president and chief executive officer, Ticketvala, says, "The team at Mudra conducted extensive research and displayed an understanding of the business and target group that travels by buses."
Mudra Connext handles another online entity, Yatra.com, and is aware of the online audience. Bus travellers, however, were a different segment, hence the extensive ground research. Travel patterns in various locations such as Pune, Ahmedabad and Mumbai were tracked to chalk out a proper plan to reach the target group for Ticketvala.
Mudra Connext, an independent unit of Mudra MAX, provides advanced business solutions through media. Its focus is to leverage the convergence of media to effectively deliver integrated and innovative media solutions.
Mudra Connext's clients include ACC Cement, Amway, Apollo DKV, Brilliant Tutorials, Cera Sanitaryware, Cycle Agarbattis, Disha Direct, HBO, Hotspot Retail, ICI Paints, Jyothi Laboratories, Mary Kay, MTV Networks, Navneet Publications, Ozone Ayurvedics, Paragon, RmKV, Sify.com, Sobha Developers, Spice Mobile, TTK Prestige, UEI Global, Yatra.com, Zenith Computers and Zipcash.First Published : September 25, 2014 04:04 PM