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Outlook Group to roll out Popular Science in Jan 2009

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | July 16, 2008
Popular Science will serve as the ultimate guide for the latest happenings in science and technology

The & #BANNER1 & # Outlook Group is all set to bring another widely read title, Popular Science, to India. The Indian publishing giant has joined hands with the International Magazines Group of Bonnier to launch the Indian edition of the US magazine.

Bonnier Corp. is one of the largest consumer publishing groups in the US, with more than 40 special interest magazines to its credit. The Outlook Group will publish Popular Science in India under a licence deal with the publisher.

Popular Science was launched way back in 1872. It aims to keep the readers up to date with the latest innovations happening in the field of military, aviation and space. The magazine offers engaging content related to environment, gear and gadgets.

Bonnier Corp., introduced the online version of the magazine in 1999 by launching the website, www.popsci.com, that is a store house of scientific news. It arms the readers with the how's and why's of technology of the future.

Maheshwer Peri
Maheshwer Peri, president and publisher, Outlook Group, says, "Indian publishers appear more interested in getting lifestyle and luxury titles. We felt that there was scope and space for a knowledge based magazine. Popular Science is going to fill that gap and serve as the ultimate guide for the latest happenings in science and technology."

Peri promises that the magazine will be a platform providing glimpses of technological and scientific developments. It will have around 100 pages of content and will be competitively priced. The target group for the magazine will be readers in the 25+ years' age group, particularly those interested in keeping pace with the latest innovations in the field of science.

The magazine will be launched tentatively in January 2009. The initial print run for the magazine will be 65,000-70,000 copies.

Peri concludes, "We continuously strive to get the best titles from the world for Indian readers. Recently, we got GEO and People. Popular Science, too, will set benchmarks in providing quality content in a niche segment."

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