India has appointed Jyotsna Viriyala vice-president, programming. Viriyala will look after the STAR World and STAR Movies channels in India, spearheading content strategies, scheduling and acquisition for both channels.
She will be based in Mumbai and report to Jennifer Batty, V-P, programming, STAR World, and Brian Lau, V-P, programming, STAR Movies.
Viriyala has also worked at ICICI's travel venture, Traveljini.com, as marketing and brand manager. She has done stints with JWT and Fulcrum in the media planning and buying functions, respectively.