Ajay Ahluwalia to head touchpoint initiatives at Rediff

Ajay Ahluwalia, aka AJ, has found a new home, Rediffusion DY&R. He will be head of consumer touchpoint initiatives involving below-the-line, retail design, shopper marketing and activation solutions for clients.

Ahluwalia will head a 14 member team comprising designers, content developers and writers involved in ideation and execution for all consumer touchpoints except conventional advertising media.

Earlier, Ahluwalia was senior creative director, Vyas Gianetti Creative (VGC). He has worked with agencies such as Publicis India, RK Swamy/ BBDO, Contract Advertising, Triton Communications, Mudra Communications and McCann Erickson in his 13 year career in advertising. He has also worked in various positions in sales. He has served as marketing head for Guardian Pharmacy (a retail pharmacy chain).

Sandeep Madan, executive vice-president, Rediffusion DY&R Delhi, says, “As an industry, we are facing a challenge with respect to delivering beyond conventional media. Clients today seek to excite the consumer beyond his home and obvious reach. Integrated marketing and touchpoints are solutions to strengthen brands and Ahluwalia's role here is pivotal to that delivery.”

Ahluwalia says, “I am looking forward to applying my knowledge in a critical and exciting area, rather than the one way street of conventional advertising. The client list of Rediffusion is already an eminent one; taking those brands a step further and bringing the brand experience alive for the consumer in a meaningful manner is going to be a challenging but thrilling experience.”