Colors, the & #BANNER1 & # brand new general entertainment channel from Viacom18, is pulling out all stops to ensure that it gets in a discerning audience and secures its place among the top three GECs.
As promised, the channel has announced another big ticket show. Bigg Boss, the reality show aired earlier on Sony Entertainment Television (SET), will have its second season on Colors.
Rajesh Kamath, chief executive officer, Colors, says, "Yes, the second season of the hugely popular show, Bigg Boss, will go on air on our channel. The show will replace Akshay Kumar's Fear Factor - Khatron Ke Khiladi. The tagline for our channel is 'Jazbaat ke Rang' and the unique format of Bigg Boss packs all possible human emotions in one big show."
The show was apparently more popular in the metros. In Mumbai and Delhi on the opening day, Bigg Boss got high viewership ratings of 4.86 and 4.17, respectively. The show was a consistent performer, delivering the highest TVRs of 5.16 and 6.95 for Mumbai and Delhi, respectively, in the first week of its launch on SET.
Bigg Boss is expected to go on air as soon as Fear Factor - Khatron Ke Khiladi completes its four weeks. The show will be aired Monday-Friday at 10pm.
The strategy behind announcing another big ticketed show even before the existing ends is aimed at maintaining the curiosity level of the viewers and telling them that an equally attractive programme lies ahead.