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Season 2 of Bigg Boss on Viacom18's Colors

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | July 22, 2008
Actor Shilpa Shetty is a big star attraction in the second season of Bigg Boss

Colors, the & #BANNER1 & # brand new general entertainment channel from Viacom18, is pulling out all stops to ensure that it gets in a discerning audience and secures its place among the top three GECs.

As promised, the channel has announced another big ticket show. Bigg Boss, the reality show aired earlier on Sony Entertainment Television (SET), will have its second season on Colors.

Rajesh Kamath, chief executive officer, Colors, says, "Yes, the second season of the hugely popular show, Bigg Boss, will go on air on our channel. The show will replace Akshay Kumar's Fear Factor - Khatron Ke Khiladi. The tagline for our channel is 'Jazbaat ke Rang' and the unique format of Bigg Boss packs all possible human emotions in one big show."

The channel is keeping the details under wraps and would only divulge that Bollywood actress Shilpa Shetty has been roped in for the show. It is still not known whether Shetty will be a participant or the anchor of the show. Apparently, Shetty's win last season in the UK version of the show, Big Brother, has made her the first choice for the show in India.

Rajesh Kamath
In 2007, SET had partnered with production house Endemol (which owns the format of the international reality show) to air the Indian version. The show proved to be a winner for the channel. According to TAM Media Research findings in C&S 4+ HSM, the show debuted with a TVR of 2.89 on November 3, 2007.

The show was apparently more popular in the metros. In Mumbai and Delhi on the opening day, Bigg Boss got high viewership ratings of 4.86 and 4.17, respectively. The show was a consistent performer, delivering the highest TVRs of 5.16 and 6.95 for Mumbai and Delhi, respectively, in the first week of its launch on SET.

Bigg Boss is expected to go on air as soon as Fear Factor - Khatron Ke Khiladi completes its four weeks. The show will be aired Monday-Friday at 10pm.

The strategy behind announcing another big ticketed show even before the existing ends is aimed at maintaining the curiosity level of the viewers and telling them that an equally attractive programme lies ahead.

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