Business Bhaskar to cover 10 cities in Punjab, Haryana and Chandigarh

By Dhaleta Surender Kumar , afaqs!, New Delhi | In Media Publishing | July 31, 2008
After launching its Hindi business daily, Business Bhaskar in Bhopal, Indore and Raipur, the paper has spread its wings to Chandigarh, Punjab and Haryana


Bhaskar, the Hindi business daily, from DB Corp (DBCL) that launched its first edition from Bhopal (Madhya Pradesh) last month is moving fast. After the Indore (Madhya Pradesh) and Raipur (Chhattisgarh) launches early this month, the group has launched editions in Punjab, Haryana and Chandigarh.

According to Sanjeev Kotnala, assistant vice-president and national head, communication, DBCL, the six-day daily (Monday-Saturday) pink broadsheet bears a cover price of Rs 1.50 and is targeted at entrepreneurs and businessmen.

Business Bhaskar copies would be covering ten cities over all, in the region - Chandigarh; Ludhiana, Jalandhar and Amritsar (Punjab); and Panipat, Hissar, Karnal, Rohtak, Bhiwani and Ambala (Haryana).

Sanjeev Kotnala
"The business daily besides covering national and international news would cover local news as well. If the Indore edition has more news catering to OEMs (original equipment manufacturers), the copies going to cities such as Ludhiana and Panipat, certainly would be keeping the hosiery, woollens and home-furnishings industry in mind," says Kotnala.

As Bhaskar Group claims, the print run for Chandigarh, Punjab and Haryana, put together is expected to be somewhere around 55,000.

Business Bhaskar, which is expected to cover the entire Bhaskar turf (Punjab, Gujarat, Chhattisgarh, Rajasthan and Madhya Pradesh) by the end of this year, is expecting to have a print-run of over 1,50,000 copies across.

Meanwhile, the Bhopal and Indore editions have a claimed print run of 20,000 copies each. The Raipur edition, covering Durg and Bhilai as well, has an claimed initial print run of 8,000 copies.

The most likely next destination, as per industry insiders, for Business Bhaskar is Jaipur (Rajasthan), which could be launched in a couple of days.

The daily has the tagline 'Knowledge for Growth'.

© 2008 afaqs!