Divya Radhakrishnan is president, TME

By afaqs! news bureau , afaqs!, New Delhi | In Media | August 05, 2008
Radhakrishnan, who has been with the agency for five years, looks forward to taking the brand to new heights


Radhakrishnan, senior vice-president and head, national buying and new initiatives, TME, has been appointed president of the agency. Radhakrishnan takes over the mandate from Anupriya Acharya.

Acharya had a very successful three and a half year stint with TME and has now decided to move on and relocate to Singapore for personal reasons.

Acharya, who joined the media agency as its president in 2005, was responsible for relaunching TME with the proposition called Customised Solutions. She also started the unit for non-traditional media solutions, 360 Degrees, and the interactive TME website.

Divya Radhakrishnan

Anupriya Acharya
Acharya would have moved earlier, but for the recent rebranding of TME, which was earlier known as The Media Edge. "I am moving for personal reasons and am now looking at handling a larger role," she told afaqs!

Though she hasn't made a decision yet, she's weighing a few options, one of which is with a broadcasting house.

In an official communique, Diwan Arun Nanda, chairman and managing director, says, "With more than 20 years of experience in media planning and buying, Divya, who joined TME in 2003, was head of Tata (agency of record) earlier. Later, as national head of buying and new initiatives, she has worked intrinsically with all key clients and has been a key player in the TME success story."

Commenting on her promotion, Radhakrishnan says, "It is a privilege that I have been chosen for this role. I have been with the organisation for five years now and have been an important part of the growth that the agency has been through. Rather than reinventing, I am looking forward to taking TME to newer heights."

TME handles clients such as Colgate Palmolive, Parle AOR, Tata Motors, Viacom18's Colors, Elder Pharmaceuticals AOR and Taj.

Only last year, TME rebranded itself with a new brand identity and business proposition. It was known as The Media Edge earlier and the new proposition concentrated on using different strokes for different folks. TME was launched in India as a media agency, independent from the Rediffusion DY&R stable, in 1999.

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