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National Geographic Channel gets a new avatar

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | August 05, 2008
The channel revamps its on-air look, accompanied by a fresh programming lineup

National & #BANNER1 & # Geographic Channel (NGC) is all set to woo viewers with its new on-air look and exciting programming lineup.

The channel promises to deliver more relevant, innovative and engaging entertainment to its viewers. NGC has embraced new packaging, revamped its website and has a long list of new programmes in different time bands.

The new on-air look boasts of being simple, crisp, clutter breaking and tailormade to aid appointment viewing. More appealing animation sequences, along with the clever use of still photography, have been introduced in an attempt to make the channel look smarter and more appealing. The graphics and vectors used for all the technical and architectural images are being done using 3D-pan movement, providing more depth to the visuals on screen.

Rajesh Sheshadri
In an official communiqué, Rajesh Sheshadri, vice-president, content and communication, NGC India, says, "The new look of the channel and its website prove that the organisation is committed to offering viewers the best. The motive is to keep innovating and ensure that the audience watches the channel with a new perspective. This month onwards, viewers will enjoy a revitalised channel, which is exciting, informative and engaging, all at the same time."

The strong programming lineup encompasses genres such as action, adventure, technology and secrets of the wild. New shows spread across definite time bands throughout the week are aimed to aid appointment viewing. Monday will see action packed shows such as Inside Iraq's Kill Zone, US Border War and Fight Science. Long Way Down @ 8 PM, a new series, will explore new lands; Dangerous Encounters with Brady Barr will explore the wild. Thursdays are booked for big shows showcasing construction and technology marvels. Sundays have been lined up with special premieres of programmes such as Super Human, Emergency Transplant and Pirate Code.

For the record, NGC, the flagship brand of the National Geographic Channel Network, came to India in 1997. In the first quarter of 2008, the National Geographic Channel Network announced its plan to launch four new channels, National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Adventure and Nat Geo Music in India.

Currently, NGC is available in 270 million homes in 166 countries and 34 languages.

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