Katrina Kaif to endorse Nakshatra diamond jewellery

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 06, 2008
The brand's earlier ambassador was Aishwarya Rai Bachchan

Diamond & #BANNER1 & # jewellery brand Nakshatra has appointed popular actor Katrina Kaif as its new brand ambassador. Earlier in the year, the brand Nakshatra was fully acquired by the Gitanjali Group, which is into integrated diamond and jewellery manufacturing and retailing.

Katrina Kaif is currently a hot property in Bollywood with hit films such as Namaste London, Race and Welcome to her credit. She was recently snagged by mango drink brand Slice as its endorser.

Executives at the Gitanjali Group say that Kaif epitomises what Nakshatra stands for. Mehul Choksi, chairman, Gitanjali Group and Nakshatra, says, "Katrina is a representation of the young, trendy and fashionable woman whom we at Nakshatra target."

Katrina Kaif and Nakshatra
According to him, Nakshatra's core values include trust and purity in a category that is often fraught with questionable practices. The positives of this category include the fact that it stands for the expression of love and affection in a woman's life. "Katrina lends a refreshing look to the brand as the new face for Nakshatra," adds Choksi.

Kaif remarks, "Nakshatra has garnered immense popularity in India and worldwide. I look forward to the association."

Nakshatra as a brand has floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect. Currently, it is available in three types: the Nakshatra collection, the Eternity collection and the Solitaire collection. The Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are femininity, celestial splendour and mystique.

For the record, Gitanjali Gems Ltd is a client of the Diamond Trading Corp. Nakshatra was launched in 2000, and for as long as one can remember, actor and model Aishwarya Rai Bachchan has been endorsing it. Quite a coincidence that both Kaif and Rai Bachchan have been associated with actor Salman Khan at some point. The campaign for Nakshatra has been created by CreativeLand Asia.