season of Bigg Boss will make its way on Colors, the general entertainment channel which has already made a promising start with its big ticket show, Fear Factor-Khatron Ke Khiladi. Bigg Boss will replace Fear Factor in the same time slot, 10 pm, from August 17. It will be a daily show from Monday to Sunday. This time, there will be 14 participants in the house living together for 12 weeks, being watched by 32 cameras, struggling to survive and win the title and cash prize of Rs 75 lakh.
Bigg Boss's first season, aired on Sony Entertainment Television in 2007, made a big splash with its unique format. It debuted on November 3, 2007with a TVR of 2.89 according to TAM Media Research data, C&S 4+, HSM. Bigg Boss season one had 12 celebrities living in a secluded house for 100 days and was called a 'reality soap'. The show captures all the drama that unfolds as a result of the clash of opinions and culminates in irritation, backbiting and backstabbing.
This time, the channel has included newsmakers instead of celebrities on the show, along with others. In 2007, Bigg Boss received some flak for its selection of participants when little known celebrities were roped in. The one hour episodes of Bigg Boss will be aired from Monday to Thursday and the elimination round will be aired on Friday. On Saturday, special episodes called the 'spin-off' episodes will be aired, featuring the eliminated participant recalling his/her experiences on the show along with an astrologer or a tarot card reader to render a different dimension. Further, there will be a live episode (with about 5 minutes difference in transmission time) of half an hour and an unedited slot everyday starting from the second week onwards, to be aired at 12.30 am. On Sundays, there will be a one hour edit of the whole day's happenings in the house showing the unseen footage.
The TV commercials will be aired today onwards, followed by a splash across other media such as press, radio and outdoor. PR will also be implemented to keep up the buzz. Shilpa Shetty will be the focus of the campaign and post launch, the campaign will take a different route.
In a conversation with afaqs!, Rameet Arora, head, marketing, Colors said that the campaign will focus on the format of the show to familiarise the audience with it and also introduce Shilpa Shetty, followed by the happenings in the house and the characters. Arora added that PR and editorial support will also play an important role.
The format of Big Brother belongs to Endemol and is present across 32 countries.