online contests site, has launched a new site for playing dumb charades online. At youCharades.com, people can both post videos enacting the name of a movie, book or celebrity, or participate by guessing the right answer.
Users can upload their videos shot with a webcam or digital camera. The site also recognises the best actors and the best guessers. Each video uploaded on the site will be moderated, says Menon.
The site will be monetised through display advertising, adds Menon. A model similar to Contests2win.com is being planned, where users get a share of the revenue earned on their videos through Google ads. There are no plans to have video ads on the site as of now.
youCharades.com is being promoted on the company's online game advertising network, Inviziads, where the videos appear in pre-roll and post-roll advertising. A Facebook application has also been developed for promoting the site.