Rediffusion & #BANNER1 & # DY&R has announced that Mahesh Chauhan has been promoted as group CEO, Rediffusion. Chauhan has been president of Rediffusion DY&R for the last two years. He takes over from Diwan Arun Nanda and his mandate will be to look after group companies such as TME, Wunderman, Showdiff, Rediffusion Public Relations, OAP-Touchpoint, as well as Rediffusion DY&R.
Nanda will continue to be the chairman and will have Everest Brand Solutions and Sudler & Hennesey directly under him.
Chauhan tells afaqs!, "I have just been doing my work and, after spending 25 years, Arun felt this was the right time to pull back. He saw something in me and decided to hand over the responsibilities to me."
In an official communiqué, Nanda says, "My journey at Rediffusion DY&R began along with Ajit Balakrishnan in 1973, when we started the agency to show the world that there was much more to advertising than writing smart slogans and drawing pictures. Now, I believe the time has come for me to step aside and hand over the reins to Mahesh, who has the passion, vision and drive to take the company to the next level."
Over the years, Chauhan has worked on brands such as Cadbury, HUL, Shell, Annapurna, Tata Motors, Castrol and Amaron.