Alliance & #BANNER1 & # Advertising, the Delhi based media planning and buying agency, has won the media duties for Swarovski, the Austrian brand known for its crystals, jewellery and accessories.
With this win, the agency has taken a step forward in building on a vertical which has been nurtured since 2004. This vertical looks at offering specialised media services to brands in the luxury space and already has Marks and Spencer, Next, Guess, The Body Shop and Debenhams in its kitty. Apart from Swarovski, the other brands have been won over a period of three years, beginning 2005.
Swarovski has allotted an approximate sum of Rs 3-4 crore for its advertising. Apart from the usual print advertising that luxury brands take up, Swarovski is also looking at events as a brand push; there are a lot of new things that the brand wishes to experiment with, Nizam says.
Spreading its reach, Swarovski is looking at entering the home accessories segment as well as the corporate arena.