afaqs!

Brand Planet Elephant appoints Sambit Mohanty ECD

By Khushboo Tanna , afaqs!, Mumbai | In Advertising | August 21, 2008
Mohanty was earlier with Leo Burnett and has worked on brands such as General Motors, Coca-Cola, HP and ABN Amro

Brand & #BANNER1 & # Planet Elephant (BPE) has got Sambit Mohanty on board as executive creative director. Mohanty joins the agency from Leo Burnett Delhi, where he was creative director and worked on brands such as General Motors and Coca-Cola. At BPE, he will work closely with directors Anjan Roy and Shouvik Roy.

Mohanty started his career in 1999 when he joined McCann Erickson as a corporate trainee. He then moved to Euro RSCG Bengaluru and subsequently to Lowe Bengaluru, where he worked for more than one and a half years. He then joined Publicis Delhi as group head. At Publicis, he handled accounts such as HP and ABN Amro before moving to Vyas Giannetti Creative as associate creative director. Later, he moved to Leo Burnett.

Sambit Mohanty
Mohanty has worked on brands such as Dettol, Mortein, Cherry Blossom, Microsoft, MSN.com, Dell, Britannia, Tanishq, Titan, The Indian Express, The Park Hotels, Godfrey Phillips India, BBC World and Perfetti. He was an integral part of the Chevrolet Spark campaign and Minute Maid's launch campaign. His work won him a position among India's Best Young Talent selected by 4P's, a marketing publication.

Speaking to afaqs!, Anjan Roy says, "I share a comfort factor with Sambit since we have worked together in the past. He is comfortable with both traditional and non-traditional media, which is really essential for a communication agency like us. Also, his work is very consistent and I specially like the work he has done for the Chevrolet Spark and Minute Maid launch."

Mohanty spoke to afaqs! and gave his reasons for joining BPE. He says, "Anjan and Shauvik are the best brains in the business. Their venture is not just any random startup and has the backing of Elephant Design, which is a well known company specialising in design. We will deliver the best in the business, in terms of both advertising and design."

BPE is an equal partnership between Anjan Roy, ex-hand, Vyas Giannetti Creative; Shouvik Roy, ex-hand, Alchemist (the marketing consultancy firm led by Samit Sinha); and Elephant Strategy+Design.