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NY-based Fuel Outdoor takes a green approach to outdoor advertising

By afaqs! news bureau , afaqs!, Mumbai | In OOH News | August 25, 2008
The company goes the green way by installing 600 Solar Bus Shelters in Miami

Fuel & #BANNER1 & # Miami LLC, the leading OOH Media company headquartered in New York, continues to push its solar initiatives as it builds out its 600 bus shelters donated to the city of Miami. Thus creating a win/win/win; supporting its own business, the Miami Community, and the growing environmental concerns at large.

As part of the fifth largest outdoor company in the U.S., Fuel Miami LLC raised the bar for urban responsibility, standing as a company that incorporates the environment and community into its agenda. "As a company we have adopted a slightly different approach to our business. We have a triple bottom line when assessing any new property. One that looks at our own bottom line, the people in the communities we're working in and how our decisions impact the green initiative. The Miami deal shows how well this can work," recounts Michael Freedman, CEO, Fuel Outdoor Holdings LLC - parent of Fuel Miami.

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He adds, "Our donation of bus shelters to the City of Miami ensures safe, clean illumination and security for nighttime passengers while making virtually no impact on Miami's environment."

Miami Mayor, Manny Diaz has led a strong front for new and creative methods of environmental responsibility. He says, "Thanks to a successful public-private partnership, what we have with Fuel Miami is a revolutionary model at work - corporate advertising dollars are being used to clean the environment". Over the course of the 20 year contract Fuel Miami has signed with the City of Miami a total of 600 bus shelters will be built, eliminating approximately 2.03232 tons of carbon dioxide emissions per panel through their use of clean solar power. "As the largest city in the Sunshine State, it makes perfect sense that we utilize one of Miami's most abundant renewable resources - sunlight," he adds.

Fuel Miami's role in the city of Miami's greening initiatives demonstrates the actions they are taking to reduce their impact on the cities in which they advertise. Freedman says, "As outdoor advertisers, we are sensitive to the quality and appearance of the city's environment. In the case of our Miami bus shelters, we felt it was necessary to ensure that our advertisements could provide benefits to not only our clients, but also the city."

This sensible approach to outdoor advertising is an industry first and marks a healthy and mutually beneficial rapport between public and private sectors.

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