general entertainment channel (GEC) war has become as interesting as one of the reality shows on the channels. After Sony Entertainment Television (SET) grabbed the No. 3 position after a long hiatus in Week 33, Colors has sprung back into action and displaced it to No. 4 in Week 34.
According to TAM Media Research data (C&S, 4+, HSM), Colors has grabbed 13 per cent share of viewership in the GEC pie, gaining 2 per cent, while SET, after losing 3 per cent, commands only 8 per cent share.
SET has been witnessing a decline in viewership for Dus Ka Dum over the week. The Salman Khan hosted game show got a TVR of 2.28 in the latest week. However, the weekly show, CID, still draws considerable viewership.
STAR Plus continues to rule at No. 1, with a channel share of 25 per cent. Zee follows next with 18 per cent share of the GEC pie. STAR One, NDTV Imagine and 9X are at par and have garnered a share of 7 per cent each, followed by Sahara One with 6 per cent share.