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Colors has shown growth in channel share over the previous week, beating Sony Entertainment Television once again
The general entertainment channel (GEC) war has become as interesting as one of the reality shows on the channels. After Sony Entertainment Television (SET) grabbed the No. 3 position after a long hiatus in Week 33, Colors has sprung back into action and displaced it to No. 4 in Week 34.
According to TAM Media Research data (C&S, 4+, HSM), Colors has grabbed 13 per cent share of viewership in the GEC pie, gaining 2 per cent, while SET, after losing 3 per cent, commands only 8 per cent share.
SET has been witnessing a decline in viewership for Dus Ka Dum over the week. The Salman Khan hosted game show got a TVR of 2.28 in the latest week. However, the weekly show, CID, still draws considerable viewership.
STAR Plus continues to rule at No. 1, with a channel share of 25 per cent. Zee follows next with 18 per cent share of the GEC pie. STAR One, NDTV Imagine and 9X are at par and have garnered a share of 7 per cent each, followed by Sahara One with 6 per cent share.