Twenty Onwards Media launches India's first humour magazine, Random

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 29, 2008
Originally slated to be a bimonthly, the magazine proved popular in the first two months and was converted into a monthly

Twenty & #BANNER1 & # Onwards Media, a publishing house based in Delhi, has launched a humour magazine called Random. Random is India's first magazine in the humour genre. The magazine is targeted at people aged 18-36 years.

The magazine contains humour across all genres and deals with everyday issues such as the Indian Premier League (IPL), the Beijing Olympics and even inflation.

Jatin Varma, editor, Random, tells afaqs!, "We have different types of humour in the magazine. While the entire content may not appeal to a single reader, there's enough material to read for everyone."

But will such a magazine appeal to the target group? Varma says, "Although we have aimed the magazine at 18-36 year olds, we also get letters from readers who are more than 40."

The content is original and generated inhouse. Random has a column by celebrities who have made a mark in comedy. Jaspal Bhatti has already written for it and it is in talks with celebrities such as Cyrus Brocha, Suresh Menon and Raju Shrivastava for more columns.

Random had a soft launch in June. However, the launch activities have been stepped up with the August issue. Varma says, "Initially, we had launched it as a bimonthly magazine, but after witnessing the response from the readers, we decided to make it a monthly magazine."

The magazine has a circulation figure of 30,000 copies and is available through bookstores and newsstands in all cities. It is priced quite cheaply at Rs 25 because of which it carries the tagline, 'Cheap Like Crazy'.

Twenty Onwards Media also publishes a general interest, theme based bimonthly magazine called Traffic Life.