Advertising Club of Madras is celebrating all that is unique to Tamil culture by hosting an awards function called the Tamizh Awards in partnership with afaqs!, The Brand Reporter, OOH Media , Buzaar.TV and Fresh & Honest Coffee. 'Tamizh' is how the word Tamil is pronounced. The awards ceremony will honour communication that celebrates the language, culture, pop culture, cinema and music of Tamil Nadu and the Tamilians.
The awards ceremony will be held on October 1 with Daily Thanthi as the presenting sponsor. The call for entries has already been made, inviting all types of communication - films, videos, print, outdoor, ambient and radio. The closing date for entries is September 15. Entries have also been invited from other Tamil speaking markets such as Sri Lanka, Malaysia and Singapore
In a conversation with afaqs!, LV Navaneeth, joint secretary, Ad Club of Madras, and head, Radio One Chennai, says, "Entries are invited from all over India and in all media. The only condition is that there should be an element of Tamil in the entries and the communication should be targeted at Tamil consumers."
The three best performing entries in each of the 26 categories will be given trophies. Navaneeth adds, "The trophies are uniquely designed in the shape of the letter 'zha', which is very difficult to pronounce, not just for outsiders, but also for some of the locals."
The three trophies will be of carved stone with gold, silver or bronze plating. The name of the winner and the agency will be carved on the trophy.
The panel of judges includes Ramanujam Sridhar, chief executive officer, Integrated Brand-Comm; Thomas Xavier, chairman and national creative director, Orchard Advertising; Vishnu Vardhan, film director; Pradeep Milroy Peter, head, programming, STAR Vijay; and Remi, executive vice-president and content head, Hello FM.
The judges will choose entries that best celebrate the spirit of Tamizh, understand the Tamil audience and, while doing so, stay true to the brand.
The event is sponsored by STAR Vijay and Ananda Vikatan, and supported by MegaMart and Fortune refined sunflower oil.